It’s interesting watching human behavior especially at networking meetings. I’ve been a member of my network marketing group for quite some time now and it’s been fascinating watching how people approach others within the group. I’ve learned a lot from watching these different approaches; perhaps you can recognize the types:
This is the person within a network marketing group whose sole purpose is to give out as many business cards as he possibly can – even to people who probably already have them. He loves to watch the network marketing group grow and gives visitors and newcomers at least two or three cards each.
Problem is you never hear from him, you just see him each week doing the same thing. He’s so busy giving out his business cards, he doesn’t take the opportunity to talk to people for any length of time. He thinks his business card is the magic button. He thinks you’ll call him just because you have his card. More than likely you won’t even remember who he is!
If you’re not getting any callbacks after giving out your business cards, you have to ask yourself why. The secret is you probably didn’t take the time to talk to anybody! Ask how you can help to make someone else’s business more efficient or profitable.
He’s like a stamp collector. He wants to make his collection of business cards as big as he possibly can! He takes a business card from everyone even from those with industries that couldn’t possibly help his business at all. He’s so busy collecting business cards that he doesn’t have time to listen to what you have to say. It’s all in the magic card!
We all realize that at networking events not everyone is going to become a prospect, but there’s always a chance that you could be recommended to someone else. Take the time to send an email to express your pleasure in meeting the person. You’re not just there to help them one day a week – you’re always there, so you must keep gently reminding people with follow-up emails or an occasional phone call.
The Closed Mind
These are the people you find sitting on their own. They’ve been members of the network marketing group for as long as anyone can remember. It’s become a habit, and they never make the effort to meet or talk to new people. They judge you and your business as soon as you walk through the door, so they interact with few people. They’re only there for the lunch or breakfast! How many businesses do you know that aren’t interested in getting new customers? Not many I bet. It’s probably their business that needs the most help!
The Ultimate Salesman
You get these people come along to networking meetings often. All they talk about is their products or their company and how much money they’re making. Barf! After a minute or two you can feel your eyes glazing over and eventually everyone avoids them. They grumble that networking groups are a waste of time.
Networking doesn’t work that way. If you can’t take the time to listen to other people and build relationships, nobody will be interested in doing business with you.
These people are everyone’s favorite. They take the time to listen and understand you and your business. They make suggestions. They introduce you to other members of the group who may have a need for your product or service.
That’s what networking is all about. It’s not just the people in the room it’s also about who those people know outside of the group. Once you build trust and others like you, they are much more likely to recommend your business to people they know.
Do you think networking events are useful? Do you agree that the most effective people within those groups are those that take the time to build relationships and listen to others?