It’s hard making personal resolutions and even harder keeping them, and in a way writing down plans and goals for a business can sometimes be a lot easier. If you entered the network marketing business with realistic goals, did you achieve those goals last year? If you haven’t, what are the areas where you’ve been lacking? Is it worth continuing with your network marketing business in 2012? If the answer is yes then you definitely need to make plans. Even if you’re reading this in June!
Everybody Needs a Business Plan
Sit down with a pen and paper and decide in which areas you can improve. If you’ve been concentrating all your efforts into network marketing online, perhaps it’s time to start to get out into the community and networking with real people.
Invest in New Tools
Of course network marketing relies entirely on leads. Are your lead generation efforts paying off? Be objective and decide how you can improve. If you’re willing to invest in your network marketing business what tools could you buy that would make your lead generation efforts better and more effective?
Is your Website Doing its Job?
Is your website paying its rent? Is it getting an increasing amount of traffic each month? Where is that traffic coming from? Is that traffic converting well?
Increase Social Media Participation
Are you participating regularly on social media sites? Traffic to sites via social media is becoming increasingly important in the eyes of the search engines especially Google and Bing. Perhaps its an area that you’ve been neglecting – you should probably resolve to concentrate more on social media in 2012.
Is Your Content Captivating?
Are you feeding your website regularly with useful content and are your articles being read? Maybe it’s time to look at which articles are getting the most visitors and from which sources, you may find a common thread and you can concentrate more on that aspect of your business.
Setting monthly goals for 2012 is also important, especially where leads are concerned. Each month in 2012 should have a higher goal but don’t set the bar so high that you become despondent – always be realistic. Of course the most important aspect of getting leads is conversion. How are you interacting with your prospects? Are you talking to them on the phone and meeting with them when possible?
Network marketing is a people business and the more upfront and personal you are with people the higher your conversion rates will be. Perhaps 2012 will be the year you’ll spend more time on the phone. This may also be the time to buy or start using your smartphone more effectively. You will be able to respond to emails and phone calls while you’re out and about.
Are there aspects of your business you’re really not sure about? 2012 should be the year where you attend as many training programs as possible to fill in those blanks. It may also be a time to connect more closely with your sponsor, ask questions and get insights into his business and discover why he is so successful.
Increase Your Branding Efforts
Have you been neglecting other aspects of your online network marketing? Perhaps you’ve been saying for months you should start making YouTube videos. Make January 2012 the month that you start doing it – it won’t take long for you to master the art of making good videos.
With YouTube being the third most visited site on the internet and also coming under the heading of social media, that resolution will bring you increased leads and exposure.
Whatever improvements you make to your network marketing business we wish you the best of luck and a very prosperous New Year.
How has your network marketing business been doing in 2011? What are your resolutions for becoming more successful in 2012?