Without a doubt, video marketing is one of an internet or network marketer’s best tools to use for getting his message across. Podcasts and sound recordings came and went – the “radio” era of the internet – and we quickly moved into the “TV” age if you like.
Take a look at YouTube, it’s #2 on the list of search engines used on the internet, but to me there is one big fat flaw with videos, and I’ve heard the same complaint from many others.
When I find a video that I may be interested in – and whoever has made that video has enticed me with a snappy title, my eyes roll down to the length of the video. Hmm, 12:32, that’s quite a bit of time in a busy day to be sitting there watching a video, especially if it turns out to be no use to me.
If you are out on the internet looking for a video about a simple product that you may be interested in, that’s fine, but when it comes to something more complicated, I’m sure a lot of people would like the written word as well.
It’s got to the point that I avoid YouTube, and seek my video information elsewhere, I guess I may be the exception, but when I want information I want it written alongside the video, so I can speed read it and judge quickly whether the content is going to be of any use to me. Only then will I watch a video that’s more than 2 or 3 minutes long.
Okay call me old-fashioned if you like, but I seem to have spent far too much time recently either watching a video that is absolutely no darned interest or use to me, despite its enticing title, or it is so chock full of information I want to write it all down.
Now, if that text was there in the first place, you wouldn’t have seriously inconvenienced me now would you, mister video-maker? You’re already on my bad list, so you’re going to have to make a seriously amazing video for me to forgive you, and purchase your product.
Okay the general public is a bunch of lazy slobs, most of them want every thing spoon-fed to them NOW, but I’m not one of them.
The other day I thought, “surely these video-posters are missing out on a lot of SEO opportunities”, I couldn’t understand how these little videos were getting pulled high up into Google’s search results. Well duh, Google owns YouTube and of course, there are ways to effectively SEO your YouTube video, stands to reason I suppose.
For those who have linked their videos to at least a useful synopsis of what it is they are talking about, I thank them. I hope they are doing better than most – it would be interesting to get some stats on that.
Regardless, if you can take the time to write down what you are talking about in your video, there will be one person here that appreciates it.
Call me old-fashioned – I am essentially a reader and a writer when it comes to the internet. I like my information in the form of the written word, especially if what is being promoted is a technique, a useful tool, or is in the least bit complicated.
Otherwise I am sitting here writing incoherent shorthand (last used by me in 1976) or trying to transcribe the video as it goes along. That 12:32 has turned into an hour – so it had better be good!
So read my lips video-makers, write that stuff down, so I don’t have to read your lips!
Do you agree? Am I the only one that gets annoyed by text-less video posts? Please drop us a note with your comments.