If you build small websites for affiliate, niche or network marketing purposes subdomains are really not of much concern for you, they are really not necessary in these circumstances, but if you want an idea what they are, here is a brief explanation.
The people who first gave us the internet probably had no inkling that millions of ordinary people would be making money from the information highway by building small niche websites, blogging and social media marketing. Indeed, if you had told them that one social site would have over 700 million participants they would have laughed at the idea.
The first companies that used the internet were large corporations like IBM®, Coca-Cola® and other mammoth enterprises that could actually afford to have vast websites built for them. It soon became apparent that organizing all the various departments into their various slots within a site with thousands of pages was difficult. Subdirectories were a solution, but soon extensions became too long or began to look the same. The best idea was organizing these sites by using subdomains.
When you go into a library looking for a book on Korean cooking the first place you go is the Cooking section, Korean cooking being a small subject in the vast cookery section. So using this example you would have, on the internet, Korean.cooking.com.
Subdomains work in much the same way. If a company has a sales department, a customer service department and a service department, these can all have their own subdomains thus, sales.bigcorporation.com, service.bigcorporation.com etc.
When people realized that they could create their own small online businesses and with the advent of simplified website building tools, some realized that they could use subdomains to boost their main domain’s page rank. Their main domain would have essentially the same information as a dozen subdomains; they were simply duplications of the main site. The search engines soon put a stop to that.
If you do intend to build a large site, subdomains are an excellent way of organizing it. You could use the same cooking example as above (although you would never be able to get cooking.com as a domain name). The advantage of having multiple subjects on one site is that you can do plenty of internal linking, and as a large authority site you will attract a lot of backlinks and free organic traffic.
If you want to use subdomains in your web-building empire, you probably already know they are free and most hosting companies allow you to use an infinite number of subdomains that won’t cost you an extra penny. Not bad for $10 – one domain and fifty subdomains, it has to be one of the best deals on the planet, just watch out for the bandwidth charges.
If you do use subdomains, they are looked at as separate entities by the search engines. If your main domain has a page rank of 5, do not expect that all the subdomains on your site will also have the same page ranking, each subdomain will be judged by its merits as any domain, it will have to have back links, and be kept up to date with plenty of original, quality content. A dozen subdomains will involve the same amount of work as a dozen separate sites.
If you want more information about subdomains follow the links below:
Have you had success using subdomains or do you prefer to build separate sites for each subject? We would love to hear from you.