Keyword Tools – External Keyword Tool
Keywords are very important for two reasons: so the search engines know how to index your page and so that people searching online can find what they want.
Before you even start building a site it’s vital that in-depth keyword research be done if you want it to be successful. You may be incredibly fired up about the chocolate-flavored toothpaste you’ve invented, but if nobody’s looking for chocolate-flavored toothpaste you’re never going to sell any!
Finding the Right Keywords
Google’s free AdWords keyword tool is an okay place to start. After all, Google is the most-used search engine on the planet and every search that’s made is recorded and keywords added to thousands of keyword databases. You’ll need a list of hundreds of keywords, not just one or two because once you start your site or blog the best way to attract the search engines and visitors is to keep writing and adding content regularly. For a blog, daily is best and you will need a fresh keyword for each post. Search volumes change, new words and phrases may become a trend, therefore always keep checking with your chosen keyword tool
The Google keyword tool will tell you how many people use a specific keyword or keyword phrase monthly locally and globally and it will also tell you if the competition for those keywords is high, medium or low.
For example, if your niche is going to be something to do with making money online, that specific keyword phrase attracts 450,000 global searches and 145,000 local searches but has high competition. If you click on the box beneath the search box that says “only show ideas closely related to my search terms” you’ll get 158 suggestions, all either high or medium competition words and phrases. Terms that get only a few searches a month are still classified as medium competition in this example.
Conclusion? This is a tough market with stiff competition. The secret is to drill deeper. Not to chase those big-number keyword phrases but to find low competition keywords that attract maybe just a couple of thousand searches a month.
BUT Google’s free AdWords keyword tool is not the best by any means. The word “AdWords” is there for a reason. The numbers it produces are the results of how many times the keyword was used on the Google Adsense network, which is any site that displays Google ads. This tool is not good for accurately determining how many times a month a keyword or phrase is used using the Google search engine, but despite that disclaimer, it’s still a good place to start.
If your aim is to start a successful internet marketing empire, you should invest in a more accurate and in-depth keyword tool such as the one Market Samurai offers.
Getting Found by Using the Right Keywords
You are going to use keywords in the title, tags, links and within the body text of any of your written articles. These articles can then be submitted to sites such as Ezinearticles.com or GoArticles.com. You’ll use keywords in the descriptions of any videos you post on video-sharing sites. They should appear in meta descriptions as well, although Google claims it doesn’t use those keywords for ranking, just in part for listing relevant snippets.
If you choose the right keywords, you may find that an article you wrote comes up on page one of the search engine results pages and that’s exactly what you want. Lots of visibility and the chance that people searching for your specific keywords will click on your site.
Careful keyword research and selection are the means to attracting large amounts of traffic. Neglect keyword research and your site will be out there at the end of the internet cosmos, cold and alone.
The latest talk is that Google doesn’t give two hoots about keyword density. The bots are happy to find keywords in titles, metatags, at the beginning and end of an article and using your keywords within Alt tags will help when people do Images searches on Google.
They just need to understand what your page is all about.
People don’t give a hoot about keywords either, beyond using them to find what they want online. In fact many keyword phrases don’t actually make too much sense, such as “online making money”, so incorporating that phrase into an article is going to look contrived, probably won’t make sense and leave a visitor scratching her head.
Write for your visitors not the search engines.
If you use WordPress, much of the tweaking is done for you if you use the free plugin All in One SEO or you pay for a plugin such as SEOPressor. Keywords will be bolded and italicized in the correct places, and with SEOPressor, it will even advise you on density, which may no longer be that important to Google.
The internet is ever-changing. Google is Big Brother. It must decide what it thinks is best so internet users get a good experience. It must also stay on top of sites that try to scam its system to get to the top of the SERPs (Search Engine Results Pages).
Whatever happens, keywords are vitally important and it’s up to you to find the best ones to use. Keep an eye on what Google is doing so you can always stay in compliance and ahead of the game.