Keyword Density and Keyword Tags
Keywords and Indexing Pages
There are hundreds of millions of blogs and websites on the internet and billions of separate pages. The search engines have the enormous task of putting them in some kind of order.
Google does not keep every page on the web in one huge database. When it indexes a page it figures out what its main topic is and then builds millions of smaller databases so the information is quicker to locate and more easily accessible. Think of it as similar to the Dewey decimal system that libraries use.
In order for search engines to have an inkling of what your web pages are about it is therefore very important to use accurate keywords. These can be from one word long to phrases that can contain any number of words.
These keywords are used to index your pages and this is how people find your content when they execute a search. If you want your pages to appear high in the search engine results pages (SERPs) the most important thing is to know how to properly place those keywords within posts, pages, picture/graphic titles, articles and video meta descriptions.
The title tag is the most important “on page” element that tells search engines what the main topic of your page/post/video/graphic/picture is all about.
Experienced site builders will have already compiled a list of the keywords they are going to use. Choosing which keywords to use is an entire subject on its own.
If you determine that the most important keyword for your next article will be Nylon Washers, your title tag should look something like this:
<title>Nylon Washers from the Nylon Washer Manufacturing Company Never Fail</title>
You can use your keyword a couple of times in the title, but only if it makes sense. Your title still must remain enticing to visitors. You want the article to be read by humans too! You can also use other keywords in your title as well as slight variations such as Nylon Washer.
It is recommended you keep your title to under 70 characters and the closer to the beginning of the title that you can place your keyword(s) the better. Search engines tend to ignore keywords at the ends of long titles, and besides, they just don’t look attractive or enticing to readers. They’ll think if the title is long-winded, the article will be too.
The description metatag may only be used by certain search engines when displaying your page description in the SERPs. There is some disagreement about this, but it’s best to use it anyway. It certainly does no harm but the search engines don’t use description metatags for ranking purposes. Yahoo uses it if it can’t compile a good page summary otherwise.
Descriptions are important though. These are the few lines that appear under your page title in the SERPs and the more enticing and relevant you make that description, the more visitors you’ll get. For example:
<meta name=”description” content=”Our Nylon Washers are Light, Durable and Always Secure and the Only Ones used on the Space Shuttle. Find out Why You Should be Using our Nylon Washers in Your Manufacturing Processes.”/>
Take the main keywords that are in your article and list maybe 3 or 4 of them. Don’t list dozens of keywords that aren’t included!
Robots metatags were a recent idea of Google’s. These tell a search engine when you do or do not want it to index your page, and/or evaluate the links on your page. Not all search engines obey this metatag at this point. It looks something like this, obviously if you don’t want the page indexed:
<meta name=”robots” content=”noindex,nofollow”>
Understanding why metatags are useful to the search engines lets you know that you shouldn’t be spending hours agonizing over which ones to use.
The most important way of attracting visitors and search engines to your site is with high quality content and links.
To make articles user-friendly and keep the search engines happy don’t try to incorporate dozens of keywords into one page. You’re better off writing ten articles and concentrate on one keyword in each, rather than trying to shoe horn ten keywords into one article. There’s no point. The article probably won’t make much sense to the reader, especially the first few lines and bam – you’ve lost her.
One keyword in the first paragraph a few in the body of the text and one in the last paragraph is sufficient.
The object of using keyword tags is so your page is found by the search engines, indexed accurately and ranked. If a search engine can’t make any sense out of your article or understand what it’s about, it can’t do either.
Focus on finding the most effective keywords to use, include them enough in your article so the bots can have a couple of Ah Ha moments, but put the majority of your focus into creating articles that people will want to read.
Have you been stressing over the correct use of tags, metatags, and keyword density and all the stuff you thought was more important than it actually is?