How using HTML for WordPress can Improve your Site

A  Little HTML Knowledge Goes a Long Way

WordPress is amazing – I don’t know anyone that doesn’t find it easy to use and whether you opt to pay for a custom design, or you’re happy with one of the thousands of free designs, knowing some HTML is going to enable you to add some features and pizzazz to your site.

It can also help you jazz up any newsletters you send out – many good autoresponder companies have HTML editors you can use.

What Can I do with HTML?

Understanding basic HTML for WordPress means you can create header tags, and change the color and size of text.

In the Tag hierarchy, as soon as you name your post or page that header becomes your H1 tag, you don’t have to do anything. In the top left box you can also add H2 and H3 tags which get progressively smaller and are bolded.

The great thing about WordPress is you can practice and experiment without publishing your page; you can work in the HTML editor, save it as a draft and view what you’ve done before the world gets to see it.

Warning: Adding HTML code to the WYSIWIG (What You See Is What You Get) or Visual Editor will result in errors.

All HTML tags and code is shackled between the Less Than (<) tag and the More Than (>) symbols, plus a backslash in front of the final > always closes out a command.

Thus:
<h2>Level 2 Heading</h2>
<h3>Level 3 Heading</h3>
<h4>Level 4 Heading</h4>

Using HTML for WordPress in Anchor Text

Using HTML will give your page a boost in the SEO department as long as you always remember to make any anchor text keyword rich. Anchor text signifies a hyperlink and when someone clicks on it, it takes them through to another page on your site (internal link) or to a different site (external link).

You will have the choice of “open link in new window” or not when adding a hyperlink. Always opt for the former so your site stays on your visitor’s screen and they don’t forget about you!

If you use keywords in your tags and it take your visitor through to a relevant site or page, the search engines take note and give you a little boost in raking.

No Follow Tags

If for some reason you want to take your visitors through to something not relevant to your theme, or send them through to an affiliate page you should add a “nofollow” tag. This tells the search engine bots to go no further. If you don’t, you may run the chance of being penalized, but there is a lot of argument about the usefulness of the Nofollow tags.

Google’s Matt Cutts stated that the company didn’t want advertisements to affect search engine rankings because (the affiliate banner) benefits the site owner, rather than the reader. Essentially the nofollow tag will help keep your site’s page rank and not let it “leak” through to the affiliate website.

A no follow tag on an affiliate link looks like this:

<a title= “link title” href= “http:// www (dot) Affiliatecompany (dot) com/?id=affiliate_id” rel=”nofollow”>AFFILIATE LINK</a>.

Note: To keep the HTML coding unlinked spaces were required. Please use a search engine to check for the correct coding.

Internal/External Links

Adding internal or external links in WordPress should never be a problem because you can simply click on the little chain in the toolbar and insert an external page’s URL into the space.

Don’t even attempt to type a URL in if it’s long and complicated – one error and it will be messed up. Just open the page and copy and paste it from the address bar, WordPress will do the rest.

If you want to add a link manually with anchor text then add the opening

<a href= “http:// thesiteyouwanttolinkto (dot) com”>KEYWORD RICH ANCHOR TEXT</a>.

Note: The entire URL is in quotation marks and to keep the HTML coding unlinked spaces were required. Please use a search engine to check for the correct coding.

If you want to make an internal link it’s even easier, click on the chain and WordPress lists all the URLs of your existing pages or you can follow the same instructions for adding an external link.

It sounds a lot more complicated than it is.

Symbols

The Visual Editor contains a whole slew of special symbols you can add as you type by clicking on the Omega symbol and by clicking on the black bar with the Capital A above it you can change your black type to any color you want.

One way to familiarize yourself with HTML for WordPress is to actually look at the HTML editor page after you have created something.

Using HTML for WordPress may look scary but you can have a lot of fun with it.

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