Many network marketers have already discovered that one of the best ways for getting network marketing leads is on social sites such as Facebook. This all depends on how much you know about this kind of marketing, but if you study the techniques that successful marketers use, there’s nothing to stop you from getting hundreds of free network marketing leads from these enormous resources. Facebook now has approximately 800,000,000 members, so as you can imagine there are going to be a number of those people who will be good prospects for your business.
Marketing can be an incredibly complex issue and promoting on social media sites brings along its own set of rules. The fundamental thing to remember with any kind of marketing, your aim is to attract as many people as possible through to a landing page on your website where they can get more information about your product and opportunity. From there you build a list, and begin a campaign of e-mail marketing.
There are a number of conflicting reports from network marketers who have put a lot of effort into Facebook marketing strategies and their conclusion is that it’s not worth the time and effort they put into it. Conversely there are many network marketers who extol the virtues of marketing on social media sites, so it’s up to you to try to find out how well your product works within any social media platform. Business to business products and services often fare better on sites such as LinkedIn.
YouTube is undoubtedly one of the best places for business to business (B2B) and business to customer (B2C) to market their products – YouTube gets billions of hits every month, often from people who are looking for help with products they have either already purchased, or are considering purchasing. It is probably the best place to start. Go on YouTube and do a search for the product or service you’re promoting and look at all the videos. Take notes about the ones you think are good, and the ones that are not so good, and aim to make a better one. YouTube videos offer a link through to your website, so make sure the viewer lands on a relevant page of your site.
The key to marketing on any social networking site is to be sociable, and that means answering questions and helping people. If you have a product that does not have a Facebook Group attached to it, then you should start one. But always remember your business should have its own Facebook page, never try and promote your business on your own personal page.
Many people use Twitter as an excellent marketing tool, because again people can go through to a landing page on your site and find out more about your products. The key is when people follow you on any social networking site you should reciprocate and follow them. If you can cultivate a good following then you’re always be able to get some free network marketing leads that way.
The use of keywords on a website is probably the most basic way to attract traffic to your site. You should do extensive research on effective use of keywords, you may be surprised that by using keywords that your competitors are not using, or by using keywords that don’t attract hundreds of thousands of searches monthly, you may be able to get better qualified traffic. Keyword research is a whole subject on its own and the more you understand it the more successful you can be at attracting free network marketing leads.
Don’t even think about buying leads during the early stages of your business. If you try getting leads this way they won’t be free and neither will they be qualified.
Nobody needs just any old leads, you should be aiming to get highly qualified leads and there’s an enormous difference.
Have you had much success with social media marketing? Can you offer any tips you have to do it effectively?