I used to dislike the words “squeeze page” I much preferred the term “landing page” but a squeeze really isn’t a bad thing, especially when you’re encouraging someone to make a decision to sign up.
Also known as a lead capture page this part of your website is one of the most important especially in the network marketing business. It doesn’t matter how awesome the rest of your website is or how often you add well-written quality articles to it, if you can’t get people to sign up then unfortunately it’s a complete waste of time. Qualified leads are the lifeblood of the network marketing industry, your website only becomes a business when large numbers of qualified prospects are signing up every day.
Getting prospects to sign up isn’t difficult unless you make it so. Your squeeze page should include enough information to pique a visitor’s interest, and include a distinct and well-placed call to action. This can be done in the form of a well-written article or brief video.
The best squeeze pages are attractive but do not contain distractions. Placing links and extraneous graphics and advertisements on a squeeze page will give a visitor the opportunity to either click away or change her mind, and that’s not what you want. In exchange for her name and e-mail address you should be offering further information or something extremely useful to your prospect.
Depending on how you run your network marketing business you can also include a field for someone’s telephone number. If they’re willing to give that then you can be pretty sure they’re “warm” prospects and genuinely interested in your product or opportunity. Speaking to someone on the phone is often a much better and quicker way of communicating than via e-mail. They can ask questions and you can address any queries they may have about your company, the product, your opportunity, or any general network marketing questions.
Conversion is the key when building a list of prospects and you may have to experiment with a number of different squeeze pages, keep a constant eye on your stats and find out which one is converting best. The idea is to convert people who initially may only be curious about being a buyer into a team member. A series of well-written responses to messages can also greatly increase conversions.
If you’re having a problem constructing an effective squeeze page, you can outsource the task but remember that no squeeze page is going to bring you thousands of prospects if your site only has a handful of visitors every day. Getting large amounts of traffic to your website daily is a major part of the equation.
If you use WordPress you can use the Optimize Press theme or one of the many similar templates, or you can construct your own using a free template.
Persuading people to sign up on your squeeze page is going to be a major part of your marketing process which should include social media such as a Facebook business page or Twitter; you could also run a paid ad campaign through Facebook, or use Google Adwords. You can use it as a signature at the bottom of any e-mail campaign you’re running or even add a link to print ads or to a Craigslist ad.
Use links to your squeeze page wisely. If people have already asked you for more information, or you already have their contact information don’t send prospects to your squeeze page again. Because a squeeze page is so limited in giving an overview of your business it may be better to send visitors to your home page or other pages on your site just remember to have a link to your squeeze page in a highly visible position on your web pages.
If you’re an experienced network marketer could you let our readers know how you found the most effective layout for your squeeze pages?