Gurus – Avoid Most at All Costs

Don’t Keep Buying Bright Shiny Objects!

I have to hand it to some of these marketing gurus; they know how to market their own stuff. They intentionally set out to attract people who are new, naïve or struggling by using the most persuasive words. They make statements that get you all excited, but when you’ve paid your money and you’re still not getting anywhere they blame you for being lazy or not spending even more money on their “secret” methods and “amazing” tools.

They spend thousands of dollars hiring slick copywriters to build sales and landing pages that are as sticky as flypapers. If you don’t buy now you’ll NEVER get this chance again!! And then there’s all the one-time expensive “vital” up-sells, you MUST have to be successful. You sweat and stare at the screen biting your nails. But if you say NO, you still can’t leave!

Sleazebags.

But what if you did find the most informative, best-ever network marketing guru course? And your inbox is full of hot leads every morning and people are beating down your door to join your team.

If you don’t have the right attitude and the right product, it will all be for nothing. All you’ll end up with is a box of stuff you didn’t really want and a big fat hole in your bank account.

Find the Right Opportunity

Mention network marketing to a lot of people and they’ll admit they’ve tried it or know someone else who has. Like choosing a chocolate you didn’t like. I won’t try that again! Why? There are plenty of other flavors in that 5-pound box!

If you venture to ask about the product or the company they joined, a couple of sentences in you’ll know it was the wrong product or they joined a company with a poor reputation (or they made no effort).

And the “Secret” Ingredient is… You!

Network marketing companies cannot make a profit without successful distributors. Period. If you join an opportunity and it doesn’t work and you’ve put in your best efforts, you’ve probably chosen the wrong company or product. The beauty of working in network marketing is you can find something else – and the sooner the better. You haven’t failed you’ve learned. Chalk it up to experience.

You have to believe in what you’re selling. If you don’t you’ll never be able to come across as being honest (or sleep well) and you’ll never be able to build a strong, successful team of like-minded people. Try the product, compare its quality and price with other products on the market BEFORE you sign up.

What’s a Good Product for me?

The first thing to remember is you’re going to eat, breathe ,dream, talk about, advertise and write about your product for years, if you want to be successful. Don’t ever choose a product because you’ve been told you can make “tons of money”. You won’t if you hate it.

  • Choose something you love, something fun or something you know well. If you’re sociable and like entertaining, choose a product you can use as a basis for a home parties. People are increasingly isolated these days and home parties are making a comeback.
  • Choose a product that’s evergreen. That’s something that people need now and will in the future. Not the latest electronic gadget or fad.
  • Make sure the product is equal or better quality than those readily available in stores. If it costs less, that’s a bonus, but it must be affordable.
  • Know your product. Use it, abuse it. Know its qualities and shortcomings.
  • Check out the company thoroughly. What ongoing training do they offer? How’s their customer service?
  • Is their compensation plan easy to understand and will you be able to build a good income over time?
  • Can you easily duplicate the system, so that just about anyone can understand it?
  • Is it easy to market, talk and write about, online and off?
  • Here we repeat – it must be affordable. You’re going to put a great deal of effort into building a team but if the product isn’t readily affordable, people will leave as fast as you can recruit them.
  • With the right product you can be selective about who you recruit and you’ll be able to spend more time with your core team. You must be there to help them; working to make them more productive is the best investment you can make. With a solid team, you’ll make a solid income.

Don’t waste your time just “thinking” the latest shiny guru product will work. Do your homework and make an educated choice. It’s going be your life and your business for a long time.

We would love to hear what your experience has been.  Are you successful in the company you chose or did you need to change because you chose the wrong company or product?


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One Response to Gurus – Avoid Most at All Costs

  1. Mohsin
    Twitter:
    says:

    Since this field is not yet highly rgeelatud, anyone can call themselves a personal trainer. If they’re in good shape, you may be inclined to take them at their word. Resist the urge to do so, and check them out first. Here are some things to look for:Certification: First and foremost, make sure they are nationally certified. Some highly respected certifications are ISSA, NASM, ACSM, NSCA, AFFA, and ACE. There are others, of course, but I mention these because anyone can easily purchase a certification online for as little as $49.95. A quality certification is an investment of time and money, and can run as much as $600. Find out what agency your trainer is certified through and, if you’re unfamiliar with it, look it up. Although certification does not guarantee the trainer is excellent, it ensures that the trainer has met the minimal requirements of knowledge and professionalism. Your trainer should hold a CPR certification as well. This is pretty easy, as most certifying bodies require the trainer to be CPR certified before they issue their certificate. I will say this: There are certified trainers who are not very good, and there are good trainers out there who are not yet certified (this sometimes happens in gyms who hire trainers under the condition that they become certified within a certain period of time); however, a trainer looking to make a career out of fitness should have or at least be seeking a certification. Questions to ask: Through what organization are you certified? Are you CPR certified? May I see your proof of certification and CPR card? Experience: This will be more important if you are seeking trainer who is an independent contractor (one who is not an employee of a gym). I say this because – and I say this with caution – most gyms have qualified the trainers through their own methods to reduce their liability. This does not mean a trainer who just started is bad – everyone has to start somewhere. This does not mean all trainers who work in gyms are good – some gyms are looking at the bottom line and hire anyone who calls themselves a trainer (see paragraph one). Your goal is to find out how committed this person is to fitness. Question to ask: How long have you been a personal trainer? Insurance: This is for independent trainers. If she works for a gym, the gym insures her. An independent contract treats this as her business, not just another job, and should have her own liability insurance.Question to ask: May I see your liability insurance card or certificate? Appearance: Do they look the part? They do not have to look like a fitness model or bodybuilder, as everyone has different goals, but they should look relatively fit. Ask yourself: Am I in better shape than my trainer? Pricing: Find out his pricing and policies. Do not choose a trainer solely based on price. This may work for gasoline, but this is your body! A trainer’s rates are not just based on what they do when they are with you, it’s for the time spent on you on his own time. Assuming your trainer does not just hand you some one-size-fits-all diet plan, some valuable time was spent figuring out your caloric intake and providing eating suggestions. A good trainer should value their time. If they don’t, why should you? In general, the cost of a personal trainer will be anywhere from $30-$75 per hour. Of course, depending on your area, your trainer’s clientele, or your trainer’s athletic status, you can expect to pay $100 or more per hour. I’m not saying the most expensive is always the best, but if a trainer only charges $20 per hour on a pay as you go agreement, ask yourself why you’re getting such a low rate.Questions to ask: How much do you charge? Is payment due up front? What is the cancellation policy?Other qualities to consider:Advice: You need someone who actually knows how to put together a program for YOU, not just the one that works for them. If they push you to use questionable supplements, be cautious. Information: They should be able to show you correct form for maximal results and to prevent injury. A personal trainer is more than a “rep counter”.Personality: Do you like them? Your trainer will be working very closely with you and know details of your life. Are you comfortable with them? Are they honest? They should listen to you, not just talk about themselves. Referrals: Talk to others who have worked with this trainer. Are they well liked? Do they give sound advice? Are they professional? Are they on time? Are they firm but fair? Specifics: Are they knowledgeable in the area you need? For example, if you are a bodybuilder, you need your trainer to have some knowledge in that area. If you’re pregnant, the same goes.Don’t be afraid to ask questions! A qualified trainer will be eager to answer your questions and show you their qualifications. Do your homework, and you are sure to find the trainer that is right for you!

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