What is a Link Wheel?
You can create a link wheel by using a number of web 2.0 properties, usually 6-8 and each one becomes a “spoke” and your web page is like the hub.
Link wheels do involve quite a lot of work as you will have to create unique content for each web 2.0 property you use. The keywords used on your hub page, also known as your site, will become the focus of each piece of content you produce.
Consider the following traditional link wheel structure:
There are literally hundreds of web 2.0 properties you can use. These have high page rank (PR) and lots of traffic:
Make sure the web 2.0 sites you choose are “dofollow”. With Squidoo you will need to have posted at least 5 articles before your lens becomes “dofollow”.
Where before you may have been leaving comments on low page rank (PR) sites to get backlinks, by joining and using any of the above as spokes in your link wheel, your backlinks become more valuable because all these sites have high PR. Your votes of confidence from these sites will have more worth with the search engines.
After you’ve joined Blogger for example, you will add content that not only points to a page on your main site but also links to an article you have submitted to Tumblr. From that Tumblr article you again link to a page on your main site and an article on Blogsome.com, and so on.
It only takes a couple of minutes to choose 8 sites you like or are familiar with and open accounts. You could also include article directory sites such as GoArticles.com and EzineArticles.com in your link wheel too.
If you choose to use 8 of these sites in your link wheel, you will have to create 9 pieces of unique content (one for your hub page). Some link wheel advocates recommend buying PLR and spinning it. Personally I think this a dumb idea.
Use Unique Content
Link wheels are created to get backlinks yes, but if you can write unique articles for each spoke in your wheel and concentrate on the keywords used in your original “hub” article, you will get traffic to your site. And its traffic that makes you money, not backlinks. All backlinks do is improve your PR and your visibility; they don’t in themselves generate revenue! Have 9 articles written a week by a good writer, or take the time to do them yourself.
If you want to go the whole hog then you can include podcasts and videos and place them within your link wheel. The more effort you put into the content within your link wheel, the better the results will be. Just make sure each piece of content is focused on one keyword term or phrase.
You could dominate the search engine results pages by choosing a low competition keyword that has a decent amount of traffic. As with any article you compose, in depth keyword research is essential.
So Now What?
You’ve created your articles and submitted to all the sites you chose. That’s just the start. Now you must promote them. Each of those articles on those web 2.0 sites has an RSS feed. Make a note of each one.
Go to a site such as RSS Mix and you can combine all of those RSS feeds into one mashable feed. A unique link will be created for you which you can then submit to RSS aggregators and directories. This will drive even more traffic to your site in the form of humans (that’s why you should always write good content) and you’ll gather even more backlinks. If those visitors see that you make a point of writing good content, they will share it with their friends in social media sites.
Then you should ping your RSS feeds and social bookmark your main article and all the other articles you’ve written for your chosen web 2.0 properties.
It’s a day’s work if you write all those articles but once you get the hang of building your link wheel it should produce amazing results.
Do you use link wheels? Do you have any tips you can share with us and have you seen good results?