One of the things that some blog owners fail to do effectively is write articles. They either cannot think of anything to write about, or find that writing anything is difficult. Neither needs to be a daunting task.
As you know Google smiles upon regularly posted quality content – and your readers will appreciate it too. It is far too hard to attract readers and only too easy to lose them again through lack of postings or poor quality blog posts.
You must always pay close attention to what you target market wants, and give them exactly what they want to keep them coming back.
Using Keywords to Attract Readers
As blogs are indexed by all the major search engines, it is very important that you write your blog articles around keywords and phrases – in exactly the same way as you would write an article for a website.
Keyword research can make or break any article and it is essential to use a good research tool. Market Samurai and Micro Niche Finder are two such tools, but if you can’t afford to invest in keyword software, you can use Google’s free keyword finder. But remember; don’t go for the highest traffic keywords as there is far too much competition, best to look for mid-range keywords and phrases that you can weave naturally into your articles.
Make your blog post helpful and informative – as most people search the web for answers to problems, and for researching products they may be interested in purchasing. Don’t try to push your product on every post; it will turn people off instantly.
Where to get Ideas for Blog Content
Forums are absolutely the best place to search for ideas for your blog content. You should already be a member of at least one active forum that deals with the same kind of products that you promote. Watch for the questions that forum members ask regularly. If a “how?” question comes up a lot, and you know the answer, write an article telling people how to do whatever it is, then you can link to the article through your signature box.
Look at the latest batch of questions or topics posted and check out why some are getting more visitors than others, it should be the makings of an article for your blog!
Always keep your eyes and ears open for industry and general news that is relevant to your product. Don’t post it word for word if it is a long article. People tend to keep blog posts to around 300 words. If the article you find is very interesting and can be split up, then you have two or more blog posts.
Google Alerts is very useful for alerting you to relevant information and you should always keep an eye on what’s happening within the social media world – especially YouTube.
People love watching videos, so check regularly to see if there is anything relevant posted on YouTube that you can use. Beware of getting distracted, social media sites are great for eating up your time if you should be working.
Do you have any other tips that you can add for finding helpful blog content? We would love to hear from you if you do!