There are a number of major mistakes that newcomers to network marketing make and in order to be successful, the issues should be addressed immediately.
Know Your Product
If you have never used or owned it, how can you possibly sell it effectively? You won’t be able to answer any questions about the product honestly, and if you have to revert to making things up, then your potential customer will know that within a couple of minutes. You should be trying to build an honest relationship with your clients, so know your product.
Often when you start in the network marketing business you will be given a pile of suggested reading. You are never going to attract anyone from behind a book. Just make it a point to read one book a week, at night perhaps, but always familiarize yourself with any manuals or specs that go along with the product. You don’t have to learn them word for word, but if a client asks a question you can’t answer, tell them honestly that you can’t – at least you will know exactly where you can find the information quickly.
Just Do It
Hiding behind a book will not make you any sales, and there may be a number of reasons why you are hiding.
- You are terrified
- You haven’t got a system
- And fear of rejection
Most people are scared for the first few days when they start a new job, but when you get there on the first day, you will be thrown into that job. Network marketing is no different, you have to set up a system and force yourself to follow that system, it is a JOB after all. If you know anything at all about successful network marketers they are nearly all workaholics. If you are not prepared to work hard, then you are in the wrong business.
Just like that new job, it does get easier. You will build relationships with people the more you get out there and network. If you can attach yourself to someone who is successful in your business, without being too much of a nuisance, watch how they do things and learn their systems. A successful mentor is far more valuable than any book will ever be. Your job as a network marketer is primarily about helping people with their problems and providing an answer in the form of your product so a good mentor is used to helping people.
The worst thing about any sales position is fear of the big NO. You should never take it personally – some people will make anything up to get away from making a decision, very often the truth is that they can’t afford your product, but they won’t admit it. Learn to be gracious, give them a card, smile and move on. They are probably not rejecting you (unless of course you have bad breath and are not being helpful), it’s the product. There is always a chance they will change their mind, so keep the door open.
Don’t Quit Your Day Job (Yet)
Made a couple of nice sales your first week? Congratulations. If you are network marketing part-time and you have a day job, don’t give in your notice on the basis of those two sales. There is such a thing as beginner’s luck, but don’t let it lull you into a false sense of security, you may not make another sale for two weeks. Only when your list is built, you have lots of good referrals and made a consistent amount of income over a number of months should you start feeling comfortable enough to fire your boss. Make sure you have some savings too, to get you through any lean times.
There is nothing more obvious than someone desperate to make a sale, do not get yourself into a desperate financial situation by quitting your job too soon.
Fake It to Make It
Even if you’re not doing well, you should always give the impression that you are. Make sure you dress well and are well-groomed, if you drive a raggedy car; park it half a mile away!
Meet people with the intention of helping them and solving their problem first, if you do that and look successful there will be a different chemistry between you and the potential customer or prospect. They will be far more relaxed and open with you, than if you beat their brains out with a high-pressure sales pitch. Nobody wants to hear how you are behind with your rent and all your other problems, you are helping them, not vice versa.
This is also the approach you should take when recruiting new distributors to your down line. NEVER tell people what you earn, if you look prosperous, they will simply assume you are doing well!
An Invitation – Not a Pitch!
When you call a prospect on the phone you are simply inviting them to an event. If they start asking too many questions, be mysterious; do not pitch over the phone. Use words like “exciting opportunity” to pique a prospect’s interest, and leave it at that.
Just don’t be underhanded about what you are doing. The network marketing business is a multi-billion dollar industry, it’s legal and there is nothing to be ashamed of. It’s a business model that has worked for many successful companies for decades and it has produced dozens of very successful people, follow these tips and you could become one of them.
What were the mistakes you made as a newbie to the network marketing business? Let us know so others can learn from your experience!