Choosing the right niche for your business is not an easy task, you should take a considerable amount of time to research your niche and learn how to avoid many of the common mistakes that others do.
If you choose the wrong niche, you will waste a lot of time and effort, and be very disappointed with the outcome. A few hours of concentrated research will make the difference between success and failure.
Take the time to look at the points below if you are trying to choose the right niche.
A niche website covers a small portion of a major category, for example shoes. Building a website that offers every kind of shoe, including men’s, women’s a children’s shoes would be an enormous undertaking, but if you concentrate your efforts on just stilettos, it may be much easier to get ranked.
The next step would be to find out if there is actually a need for a niche website dedicated to stilettos and what your competition will be. You do this by looking for under-utilized keywords, then using them for SEO purposes.
In the example above, we use the word “stilettos” but some people call this kind of shoe a “pump”. You want to get the attention of those searching for pumps, but you certainly don’t want to attract people who are searching for water pumps, pool pumps etc., so you have to be very careful and thorough when doing your keyword research.
Don’t end up backing yourself into a niche you are not really interested in. To promote your product and your site, you will have to write articles, blogs and post videos. If you have chosen something you don’t have a passion for, you will soon lose interest and fail.
Talking about articles, you need to base your articles around keyword phrases – sometimes called “long-tail keywords” and when you have whittled your list of keywords down, you will come across some very bizarre keyword phrases – but these words have been put into a browser, and recorded by Google and you need to use them.
If for example (and this is just an example) 5,000 people have searched for “red stiletto pumps womens 9”. To capture those searchers you must write an article and include those exact words on your website and articles. To optimize that article for search engines you will have to use that phrase a number of times, depending on the length of the article.
Not easy – how are your writing abilities?
Keep researching. There are a number of great tools out there to help, including Market Samurai and Micro Niche Finder. Google’s keyword tool is quite good if you can’t afford to invest in either of the two programs mentioned above. Don’t ever go into niche marketing determined to promote something that could turn out to be a big mistake. If the competition is too stiff, move on.
When you have found a niche you are passionate about, can write about, and would enjoy promoting, then and only then should you secure your domain name.
A domain name within a relevant keyword in it carries a lot of weight with search engines. Be creative and go by your chosen keywords when you search for a domain name. It is very difficult to get a great domain name these days, but by using the new extensions that are regularly added you should come up with something you can live with.
If you are looking for a niche and want some affiliate marketing revenue to monetize it, it’s also a good idea to check if there are products to offer in your niche. If not the exact product, are there complementary products – maybe fishnet stockings, if we take the stiletto example above. Check to see how much you will make in commission if you sell a pair – it may not be worth the effort.
A week doing thorough niche research may save you a year of disappointment.
Do you have any suggestions about choosing a good niche market? Our aim is to help others avoid costly mistakes – we would love to hear your comments.