I know I keep saying this but the key to success in network marketing is recruitment. It would be hard to find an MLM company with a compensation plan that does not reward its distributors for recruiting a team. If you know of any I’d be interested to find out who those companies are and if they’re still around next week!
Network marketing is about recruitment. So you go out and you tell everybody you know to join your team. Then when you’ve run out of people you do know you start promoting your opportunity to anybody else who will listen or opt in on your lead capture page. They join up, you sit back and count your commission and that’s it.
If that’s what your sponsor did for you then shame on him, it’s surprising you’re still trying to battle along building a network marketing business. Networking means building relationships with people. Everybody you recruit into your team should be part of your business “family”. You share good things with your friends and family, so you should be sharing good things with your downline team, getting them involved and motivated.
The same applies to recruiting new people. If you’re using online methods this takes time and patience but it does pay off. If you use social networking platforms for recruitment purposes then you know you have to treat your business page fans on Facebook like a group of friends. If your ultimate goal is to recruit as many as you can into your downline – which is the whole purpose of doing it – then you should share tips about the business, offer regular helpful information about your company’s products and give these people everything they need to make a decision.
Off-line successful network marketers will bring their “business family” together at meetings. They gather their leads online and then get decisions from them when they all come together in Las Vegas or wherever. People have fun, they get to meet other people in the business, they swap information and if they haven’t joined the marketer’s opportunity, then they probably will.
When you build a list of leads it’s very easy not to see the people behind those e-mail addresses. It’s just a list. Remember that the success of your business lies in how you deal with every individual on your list and the more personable you can be the better. It’s all about relationship building.
Newcomers to the business can be overzealous. They want to shout about their opportunity, sell their first products and recruit people into their team fast. One of the biggest problems is they don’t learn how to listen to other people.
Everybody has different needs; take the time to listen to those needs even if it means exchanging a dozen e-mails or making any number of phone calls to answer an individual’s questions and concerns. If you’ve gained these leads through a lead capture page then each lead really hasn’t cost you much financially. Would you treat a lead differently if you had to pay $50 for it? I bet you would!
If you can convince yourself that every one of those names on your list cost you $1000 you would certainly start treating them as if they were incredibly valuable – which they are. Treat each individual as you would a family member. Get a “feel” for each person’s personality, just like you would at a real-life party. Understand where they’re coming from and how you can satisfy their needs.
Your reputation will grow. You’ll find your list of leads increases because of recommendations which is the most effective way to get highly qualified leads.
I’m a firm believer in building relationships in network marketing. Is this how you conduct your recruiting and do you have any other tips about effective recruiting that you can share?