Success in network marketing is as much about your personality as it is about the product you promote. If you are a shy person or do not have leadership qualities, you are going to have a hard time making it in network marketing. The list below sets out some of the most important qualities you will need to be a successful leader within the network marketing world. If you have any doubts, all you should do is look at the leaders in the industry and see how they conduct themselves. If you truly want to be successful, you may have to work on some of these qualities, but if you think that network marketing is something you want to try, you are probably already aware of what it takes to become a leader in this industry.
If you can’t believe in your abilities – how is anyone else going to look up to you as a leader? Making decisions is an important part of leadership. You will have to get over constant worry and asking yourself the question “Am I making the right decision?” all the time. Self confidence builds by making decisions and seeing that they are right. You also have to be able to be honest with people and admit that you were wrong, without blaming others. People respect others who admit they are wrong and can forgive a lot easier. Your self confidence will influence others to act the same way, and you can soon build a team who will respect you as a person.
2. Self Control
If you tend to fly off the handle or overreact to situations, you are going to have to curb those impulses. There are a number of methods you can use to do this, many folks use deep breathing for example. The trick is to be able to hold your tongue and think before you say anything, assess the situation and continue from there. Nobody likes short tempered people and it is not a trait that will get you anywhere in any kind of “people” business. It will be up to you to find the best way to control yourself.
Patience comes from self-control – ask any mother with small children! Volatility within stressful situations garners no respect, nor does it install confidence in you from others. Leaders are level-headed and have learned how to handle situations, and shouting and screaming never solves problems.
As a leader you will be dealing with other people’s problems constantly. You will learn to weed out the people who always have excuses for not performing well, from those who genuinely have a problem with something. Empathy stems from patience, and as a leader you are looked upon as an expert in everything – human relations being one. Take time with people – customer, client or team member, to discuss their problem. Very often what they see as an insurmountable problem, you may be able to solve easily. Your success is tied to your team’s success, so take time for them as people, learn to understand who they are and what makes them tick. They will respect you for it and your empathy will build loyalty.
Again, all these traits follow on from each other. You have to be aware of what is going on around you. You should always be aware of each team member’s performance and if someone is slipping, take the time to ask them why. Don’t wait until it becomes a major problem, they may have slipped into taking shortcuts or not following protocol, and that should be easily rectified. If you know what is going on at all times, you are in control, and as a leader that’s exactly where you should be.
We have all probably worked with someone whose whole aim in life is to get ahead and doesn’t give a darn about who they hurt on the way up. They will stab you in the back, cheat and lie, just to promote their own cause. These people lack integrity and it’s sad to say that many politicians and stars suffer from this nasty trait. The old saying “the bigger they are, the harder they fall” has been proven repeatedly – look at John Edwards and Tiger Woods. By being honest and reliable they would never have gotten into the dubious positions they are in today.
This leadership quality really follows on from self-confidence. Once you have become confident in what you do, and you know everything there is to know about your product, your company, your clients and your team members, being able to make the right decisions will come naturally. You will also have the self confidence to say “I don’t know, I will find out for you”. Nobody knows everything, and as a leader people will respect you for making decisions that are based on fact. They will also respect you for conferring with others that do know the answers, in a timely manner.
You have the self-confidence to make a decision, and now you have to take the initiative to implement the results of your decision. You have said you will do something, so you know that there are many eyes watching you and looking for the results from your decision. If what you have decided to do involves anything outside of your sphere of expertise, always ask for help from someone who does know, be it someone from the company, or a team member. Leaders are masters of delegation and outsourcing!
As a leader you have responsibilities. Not only are you responsible for your own success – after all you have a family to feed and bills to pay, but you are responsible for the success of your team too. There are many people who always blame others for their lack of success – they like to do things their own (wrong) way, or they are lazy. You cannot be fully responsible for their success; all you can do is show them how to go about things the right way. If they don’t listen, you cannot blame yourself if you tried to help. Your responsibility now lies with the other members of your team. One bad performer can adversely affect an entire team’s performance. It is your responsibility to remove the bad apple.
10. Power of Influence
By practicing and mastering all the above qualities, you will have the power of influence over all your team. They will follow you, trust you and look up to you. Those who enter into network marketing with the sole idea of making money usually fail. Leadership in network marketing is about helping people solve their problems – potential client or team member – and once you have mastered the above leadership qualities, gained respect from others, only then can you become truly financially successful.
Can you add any other qualities to this list? There are many lesser traits a leader needs; do you think there are any we have missed?